1, the work of philosophy: for customers to think, for customers want

2, the concept of competition: there is no sense of urgency, is the greatest worry

3, Talent concept: make the best use of talent

4, the market concept: attitude determines the market

5, the customer philosophy: exceed customer expectations, mining customer lifetime value

6, learning concept: to the benchmark, to learn from others

7, the concept of good faith: integrity is the basis of wealth in life